What's in a logo? Or the design of it. If you are anything like me, I love learning why people choose the branding they do for their company. Why those words? Symbols? Colors even?
Let me tell you a little about mine. It all started with this drawing below. When I began to think about a design or symbol that would go with me throughout my career, I immediately saw a tree. I was raised on an orchard in Bucks County, Pennsylvania in my early years and have been fascinated by trees ever since. Climbing them, drawing then, picking them...you name it!
The words I have incorporated into the tree are ones I have to remind myself that I AM every single day. They also are from my favorite scripture Joshua 1:9 that became very real to me a few years ago.
I also choose the tree because of Jeremiah 17:7-8- To be ROOTED. Something I struggle with. And now an everyday reminder to continue to be rooted. In my business. In my life. In my art. Never swaying. Maybe it's just me, but I find myself getting pulled in all directions until I am not really sure who I am or how I got there. But I am sure that's just me... :)
Put all this together with one amazing Graphic Designer, Meredith Nicholson | Graphic Design and I have to logo you see today!
Needless to say, trees will come up a lot in my work as you will see. I don't think I will ever lose the fascination with them.
so next time you see one, take a moment and study it. I bet you will learn something new.